A non-alcoholic back bar, built for hospitality. NOA creates sophisticated non-alcoholic alternatives to the spirits, aperitifs and liqueurs bartenders already know how to use. From the Gin & Tonic to the Negroni, Spritz, Americano or Espresso Martini, NOA gives bars, restaurants and hotels the tools to create a non-alcoholic program that feels like part of the cocktail menu — not an afterthought.
Serious cocktails do not need alcohol. They need the right ingredients.
NOA was created by hospitality people who saw a blind spot in the guest experience. Cocktail programs had become more creative, more sophisticated and more thoughtful — but guests choosing not to drink alcohol were too often left with a juice, a soda or a single obligatory mocktail.
NOA was built to change that. Instead of removing alcohol from conventional spirits, NOA builds flavour from the ground up, layering botanicals, herbs, roots, spices, citrus and natural extracts to create the complexity needed behind a professional bar.
The result is a range designed around the way bartenders already think, build and serve drinks. Same bar. Same techniques. More possibilities.
One of NOA’s biggest strengths is the breadth of the range. Instead of relying on a single alcohol-free “spirit,” bartenders can work with different flavour families and recreate the architecture of classic cocktails.
Dry Gin + Italian Bitter + Sweet Vermouth. A proper bitter, botanical and complex alternative to the original.
Italian Aperitif + Dry Sparkling Wine. An easy aperitivo serve with strong visual appeal.
Italian Bitter + Sweet Vermouth + sparkling water. Refreshing — perfect for restaurants, terraces and hotel bars.
Gin + premium tonic + garnish. A sophisticated alcohol-free option for any beverage program.
Jamaican Spiced Rum + lime + mint + sparkling water. Almost no additional bar infrastructure required.
Same bar. Same techniques. More possibilities.
Author, accomplished bartender, flavour magician, champion of lighter drinking, forever an athlete — and longtime friend of Jean-Sébastien Michel, Alambika’s founder, as well as of Patrice Plante, NOA’s founder. Max and Jean-Seb dreamed up Bar Crocodile, the product and cocktail-expression laboratory where their common friend’s creation, NOA, holds a place of choice.
3 friends · 2 brands · 1 laboratory
“The point isn’t to keep making things more sophisticated — it’s to make them simple and authentic. Better with less.”
Someone choosing not to drink alcohol should not have a lesser version of your hospitality. They should still be able to read the cocktail menu. They should still choose between bitter, refreshing, sparkling, spirit-forward or indulgent. They should still get the beautiful glass, the thoughtful garnish, the ritual and the moment.
That is the opportunity behind a serious non-alcoholic program.
Alambika Pro does not just supply the bottles. Our team works with bars, restaurants and hotels to build beverage programs that make sense operationally and taste great — whether you need one great alcohol-free cocktail or an entire menu.
Talk to an Alambika Pro Specialist →Alambika Pro supplies NOA non-alcoholic spirits and cocktail ingredients to restaurants, cocktail bars, hotels and hospitality professionals across Canada — professional ordering, beverage programs, bulk requirements and non-alcoholic menu development. Proven in Canadian hospitality: NOA is poured in thousands of restaurants across the country.
